Glossary
Membership terms, explained.
The vocabulary of memberships, recurring billing, and retention — defined in plain English, without the jargon loop.
Churn rate
The percentage of members who cancel over a given period.
Content restriction
Rules that decide which members can see a given page, post, or file.
Drip content
Releasing content on a schedule counted from when a member joined.
Dunning
The retry-and-remind process that recovers a failed recurring payment.
Involuntary churn
Members lost to a payment failure rather than a decision to leave.
LTV (Lifetime Value)
Total revenue an average member generates before they cancel.
Member portal
The self-service area where members manage their own plan and billing.
Membership level
A named tier that defines what a member pays and what they can access.
MRR (Monthly Recurring Revenue)
Normalised monthly income from all active recurring memberships.
Paywall
The gate shown in place of restricted content, prompting signup or login.
Proration
Adjusting a charge for the unused portion of a plan when a member switches.
Recurring billing
Charging a member automatically at a fixed interval until they cancel.
